The best way to manage, unify, enrich, and activate your customer data.

Unlock the power of your customer data — without worrying about data security or compliance.
Lytics is the first privacy-centric CDP solution for global enterprises, and the first natively integrated with Generative AI.

Our composable CDP is modular, flexible, and keeps your business agile in the face of change. Lytics is the first privacy-centric CDP solution for global enterprises, and the first natively integrated with Generative AI.

The Standard in CDP Measurement

At Lytics, we've always been pioneers in the Customer Data Platform (CDP) landscape, driving innovation since our inception. Over the years, we've been closely observing the challenges faced by companies striving to quantify and measure their progress in unifying customer profiles. Born out of our extensive experience working with industry-leading brands, we're thrilled to introduce a new standard in CDP measurement: the Customer 360 Readiness Index (C360RI).

A free tool for assessing the comprehensiveness of your current C360 strategy in comparison to established industry benchmarks.

Explore the C360RI

7 pillars radar chart.

Put your trust (and your data) in Google Cloud’s CDP of choice.

Connect your customer data and use it to harness deeper customer insights — all without compromising efficiency, security, or losing sight of your larger business goals.

Not only is our CDP built to support the leading cloud data warehouse integrations, but Lytics is a preferred Google Cloud partner, with data clean room capabilities powered by Google BigQuery — which means if you’re running on Google Cloud, there is no CDP better suited to meet your needs.

An AI-powered CDP industry first, only with Lytics.

It’s time to draw a direct line between data and decisioning, and shorten your time-to-activation, to drive more business. As the first CDP with natively-integrated Generative AI capabilities, Lytics is the solution enabling brands to leverage leading technology to streamline their data operations.

  • Lytics Audience Generator AI allows organizations to create sophisticated audiences using a simple written prompt. Leveraging the innovations from OpenAI and Google's Vertex AI, marketers can now generate audiences with hyper-specific prompts such as: “develop an audience of those who have purchased $50+ in beauty products in the past month.”
  • Lytics Schema Copilot offers the most efficient and intelligent way to connect data sources and create rich profiles. Using Generative AI, Schema Copilot automatically maps data from different sources to a common schema, making it easier than ever to create unified customer views. By simply connecting their data sources to Lytics, businesses can effortlessly make their data available in profiles for activation.

Build a better data pipeline.

Get to know Conductor. Watch our 1 minute overview of our customer data infrastructure (CDI) solution: built to meet the identity resolution, data-stitching, pipeline-automating, profile-building needs of data scientists, engineers, and marketers.

Extract, load, transform — and enrich.

Get to know Cloud Connect. Watch our 1 minute overview to get a look at our reverse ETL solution: the tool that enriches customer profiles without duplication, by unlocking data stored deep in your data warehouses, data lakes and lake houses.

Simplify activation + orchestration.

Get to know Decision Engine. Watch our 1 minute overview to explore our AI-powered decisioning and personalization tool for marketers, including robust capabilities for behavioral scoring, content affinities, reporting, advanced segmentation, and lookalike modeling.

Bring your MarTech ecosystem, and your business architecture, into alignment — with a limitlessly extensible platform.

Check out our full list of integrations

One CDP. Unlimited opportunities for agile business transformation.

Investing in the power of your customer data isn’t just about establishing your customer data infrastructure. To be truly customer-centric, you must also be data-driven. And to be data-driven, you need more than just an easy way to manage and use your data. You also need flexibility, security, and a means to measure performance and success.

Invest in more than just a Customer Data Platform.

Lytics offers the best in CDP functionality, including data unification, enrichment, segmentation, activation, and reporting. But beyond that, Lytics is the tool global enterprises need as the foundation of their data infrastructure — and their business transformation efforts. In addition to our core CDP capabilities, with Lytics, customers also get:

Future-ready data clean room functionality, with Lytics + BigQuery

Lytics and Google have developed a scalable data clean room offering for securely sharing data without risking exposure of PII. Lytics Clean Room combines the power of Google Cloud (BigQuery and Analytics Hub) and the Lytics Platform.

  • Utilize your own BigQuery warehouse or one of our other supported warehouses. (Lytics Conductor includes a BigQuery warehouse, synchronized to all raw event and profile data). 
  • Address compliance, privacy, data sharing, profile augmentation, and campaign activation challenges with secure, scalable, and streamlined data sharing.
  • Enable data-dependent teams with the insights they need for modeling and audience building, while maintaining data privacy.

Privacy by design, including three flexible deployment options

Lytics cloud deployment options include three offerings for maximum flexibility, security, and scalability of your data infrastructure: Multi-Tenant (Standard), Single Tenant, and Customer Tenant deployment options. Meet different privacy and compliance regulations, including those in highly regulated industries. 

  • Invest in a solution that’s fully SOC II Compliant, and meets all regulations for GDPR and CCPA.
  • Remain in complete control of budgeting, resource allocation, and permissions, and access key hosting and performance-related metrics. 
  • Leverage region control options in North America (US), Europe (Amsterdam/Brussels), and any geography in which the customer is leveraging Google Cloud Platform.

Look beyond demographics for deep audience insight — with Lytics Reports

Lytics data science and machine learning capabilities make it possible to use comprehensive customer insights to gain a complete and meaningful customer view. Lytics offers capabilities for audience, user/profile, content, goal, and lookalike model reporting.

  • Influence, track, and measure the marketing tactics that move customers through their lifecycle and drive them towards specific conversion events.
  • Leverage custom behavioral scoring, including consistency, volatility, maturity, intensity, frequency, propensity, etc.
  • Drill down on the composition and behaviors of your audiences with enhanced customizable reporting.

Allow us to serve as an extension of your team — with our services packages

While Lytics products are all designed to be user-friendly and easy to self-serve, our team is dedicated to providing top-notch services for all our customers in the event of any uncertainty, unforeseen challenges, or even lack of bandwidth.  

  • Choose from a variety of packages, based on how you’d like us to support your team, from set-up to usage, maximization, and maintenance of Lytics.
  • Partner, problem solve, and collaborate with a team committed to ensuring customer success, both short- and long-term, with offerings like Technical Account Management (TAM), technical support, and more.  

Get a demo

Trusted by industry leaders and best-in-class brands

The value of Lytics stands the test of time, every time.

1

Manage your data foundation

Embrace a customer data foundation connecting all touchpoints, creating unified profiles with a data warehouse integrated CDP.

Estimated ROI:

Save on engineering costs & maintenance

2

Ensure compliance.

Reduce risk with consumer privacy compliance, including consent, data requests, deletion, and data residency requirements.

Estimated ROI:

Save spend on risk mitigation

3

Enrich and uncover insights.

Glean valuable consumer & audience insights to understand behaviors & interest, improve decision making, and build better segments.

Estimated ROI:

Drive sales with improved segmentation

4

Activate your customer data.

Embrace activation of segments in media channels, email, website, etc. for more personalized, high performing campaigns & new data products, ABM programs, and clean rooms.

Estimated ROI:

Lift performance and save with automation

Average ROI: $2.5M / year

Want to know how much your business could save? Try our CDP ROI calculator